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TRANSCRIPT

Guess what? By 2017 it is predicted that over 130 billion emails will be sent for business purposes DAILY. Yep, your sales message will be one of 130 billion. And when you consider that some decision makers receive over 400 emails in a day good luck getting yours read.
Let alone a response!

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If you want to get your emails opened, read, and acted upon by your best prospects, here are three ‘must dos.’

#1. PVC your subject line. And I’m not talking about plastic. P stands for personalize. V for value. And C is for curiosity. Pique the reader’s curiosity. For example when I read that company A was in the process of a massive sales reorganization. I sent an email to the VP of Sales with this simple subject line. Accelerating Company A’s sales reorganization. It’s personalised because it names the company and their # 1 priority. The idea of ‘ACCELERATING’ this initiative piques curiosity. AND it’s valuable to the VP responsible.

Oh, and it got an immediate response.

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#2. Put meat in the body of your e-mail. Getting your email opened is only step one. Step 2 is having it read. A lot of sellers today are using cutesy or manipulative subject lines to get their email opened. But there’s no substance in the body of the message. And that’s the fastest route to the delete folder. Your short e-mail must lead with your prospect’s interests and then quickly connect the specific value you bring to his issue.

# 3. Keep control of the sales process. Do NOT end your email with “Please give me a call” or “I look forward to hearing from you. It’s a lovely sentiment. But you know that the odds of hearing from me are one step below winning that lottery.

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And here’s the bigger concern. You’ve just handed control of the process to the buyer. Always close your message with YOUR proposed next step and a call to action. “John, I’ll follow up with a call on Thursday. If you want to connect about this sooner, you may reach me at … email and phone.” This tells John three important facts. You are serious about connecting with him. You would welcome a response. And you are not going away.

Want help creating messages that get faster responses? Here’s how to reach us.

www.salesSHIFT.ca
results@salesSHIFT.ca

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